Chopova Lowena Opens First London Store
Chopova Lowena opened its first standalone store in Bethnal Green on August 27, 2026, launching a special Clubhouse capsule collection for the opening.
Chopova Lowena opened its first owned and operated retail store on August 27, 2026. The brand's new Clubhouse is located in Bethnal Green, East London.
The opening marks a major milestone for the cult London label, founded by Emma Chopova and Laura Lowena nearly a decade ago. The store features a new mascot named Petal to welcome visitors. Its interior design incorporates collaborations with several artists.
Furniture was designed in collaboration with David Pringle. Light fixtures are from Saelia Aparicio, and vases are by Alake Shilling. The design also continues to explore Emma Chopova's Bulgarian heritage, featuring vintage tapestries and folktale characters.
Clubhouse Capsule Launch
To celebrate the store opening, Chopova Lowena has launched a special Clubhouse capsule collection. The collection introduces the Petal mascot through a range of new items.
The available items in the capsule are listed below.
Other Fashion News This Week
Dazed's report also covered several other fashion announcements from the same week. The publication itself launched its Autumn 2026 issue, featuring North West, Ethel Cain, an exclusive look at GTAVI, and interviews with Rei Kawakubo and Matières Fécales.
JW Anderson launched its Twisted Denim campaign. It stars actress Dree Hemingway, who appeared in the brand's SS27 lookbook, alongside her partner Nick Delli Santi. The campaign visuals show the couple entangled in an embrace.
Amiri unveiled its AW27 campaign, which celebrates the spirit of Laurel Canyon and is soundtracked by The Hellp. The campaign features a preview of the brand's new Biscotto bag, which does not officially launch until September 3.
London's Victoria & Albert Museum announced a major retrospective on Freddie Mercury. The exhibition will run from October 2026 to January 2027.
Danish label Samsøe Samsøe features model and TikTok star Madeline Argy in its latest campaign. Argy was announced as the brand's first-ever ambassador last year. The new campaign was photographed in New York by Justin Leveritt.
Calvin Klein has tapped singer Tate McCrae as the face of its latest denim campaign. McCrae follows other celebrities like FKA Twigs, Justin Bieber, and Bad Bunny in fronting campaigns for the brand.
