L.L.Bean and Dunkin' Launch First Collab for National Coffee
L.L.Bean and Dunkin' have released their first collaborative capsule, featuring a custom Birdseye Sweater and a Boat and Tote.
L.L.Bean and Dunkin' have unveiled their first-ever collaboration, a limited-edition capsule launching on National Coffee Day. The collection reworks two of L.L.Bean's heritage items with Dunkin's signature colors and branding.
According to the brands, the partnership celebrates their shared New England roots. L.L.Bean's chief marketing officer, Nick Wilkoff, stated the goal was to create something "familiar and fun" by adding "a touch of Dunkin’ to two L.L.Bean favorites."
The Collaborative Pieces
The capsule focuses on two core L.L.Bean products. The Birdseye Sweater receives a custom version of its classic knit pattern, designed with Dunkin' in mind. The iconic Boat and Tote bag is offered in Dunkin's bright orange and pink, featuring embroidered logos from both brands.
Two coffee-themed accessories accompany the main collection. A limited-edition cup sleeve, designed to look like a miniature Birdseye Sweater, was given away with coffee purchases at Dunkin' shops. A separate L.L.Bean Coffee Tote will also be available through Dunkin's merchandise channels.
Release Schedule and Events
The brands are promoting the drop with a week of events leading up to the full launch. This includes giveaways and an appearance by the Dunkin' Bootmobile. Early access to the main collection is being offered at the L.L.Bean Seaport store in Boston.
The full release dates for the items are as follows:
| Item | Release Date | Availability |
|---|---|---|
| Birdseye Sweater & Boat and Tote | September 29 | Online at L.L.Bean |
| Early Access to Main Collection | September 27 | L.L.Bean Seaport, Boston |
| L.L.Bean Coffee Tote | September 29 | Dunkin' merch site & select Maine locations |
A New England Alliance
This collaboration marks a notable crossover between a heritage outdoor retailer and a ubiquitous coffee chain. Both companies emphasized their long history in the region as the inspiration for the partnership. The products aim to blend L.L.Bean's classic, functional aesthetics with Dunkin's vibrant, playful identity.
The limited-edition cup sleeve giveaway has already commenced at participating Dunkin' locations. The main collection of apparel and bags arrives at the end of the month, capping off the first week of fall.
