adidas Futurecool 3D shoe campaign styled by

Adidas will globally release its Futurecool 3D-printed sneaker in April 2027. A raffle for the shoes opens on August 28, 2026, via the brand's CONFIRMED app, according to a campaign feature published by Dazed Digital.

The campaign, produced by Dazed Studio and photographed by Simon Birk, aims to move the technical shoe from the lab into daily wardrobes. Styling was led by Dazed’s Senior Fashion Editor-at-Large Mirko Pedone, who approached the project as a fun challenge to demonstrate the shoe's versatility.

"The great thing about adidas products is that, throughout history, they have been very versatile," Pedone explained. "It’s always great to see how one item can be styled in different ways and in different contexts."

Pedone took an instinctive and organic approach. He aimed to show how Futurecool could work across different contexts, moving beyond its sporty origins. "I myself style adidas with more fashionable pieces that are not sporty, and so do my friends and all the people who have a remarkable style that I admire," Pedone said. "It was important that the final looks had the same feeling and showed the versatility of the shoe."

Menswear Look

For one men's look, Pedone highlighted red adidas shorts, which he called one of the season's trendiest pieces and the right benchmark in the debate on men's short length. He layered lightweight technical fabrics for the tops, including a coat, a windbreaker, and a shirt, to be mixed freely with a pop of colour.

Womenswear Look

After trying different options in fittings, Pedone selected a sporty but elevated look for the women's styling that felt effortless and relatable. The outfit featured an orange vintage Stone Island technical top, sourced from the SI archive Arco Maher in London.

Smart Casual Approach

Another men's look built a "smart" outfit that did not feel too literal or formal paired with the sneaker. Lightweight technical fabrics were again core. Pedone used an unlined lightweight technical blazer from designer Keogh Dewar and a sheer technical white shirt from Luca Fabry, mixed with adidas pieces.

The general brief called for muted colours with pops of colour. Pedone added a rubber Luca Fabry belt to give the look a unique, playful, and quirky twist.

The Futurecool sneaker builds on adidas's earlier Climacool model, which was a fully 3D-printed shoe designed for breathability. The new Futurecool iteration uses the technology for a more sculptural silhouette, expanding the technical possibilities of 3D printing into a wearable form. The campaign visually explores what the shoe can do beyond its technical credentials, placing it in various styled contexts.

For more details on the Futurecool sneaker, readers can check the supplied campaign assets. The full campaign is available to view in the Dazed Digital gallery.