Refomed's Elderly Models Bring Authenticity to Fashion
Japanese brand refomed is gaining attention for its use of elderly models in its lookbooks, which adds an authentic touch to its elevated workwear and heavyweight fabrics.
Upstart fashion brands often struggle to stand out in a crowded marketplace, but one small Japanese label has found a unique way to make its mark: by featuring a cast of swaggy elderly men in its lookbooks.
Refomed, founded in 2019, has built its reputation on artisanal textile treatments and precise tailoring. However, it's the brand's use of older models that sets it apart from its peers. This approach not only adds an element of surprise to its collections but also serves as a testament to the brand's working-class roots.
The brand's Spring/Summer 2027 collection is a prime example of this approach. Refomed has taken the classic Dickies work pant and blown it up to super-baggy, skatewear proportions, complete with a ruched side seam. This new take on a classic workwear staple is a welcome sight in an industry that often prioritizes slimming down.
The collection is packed with great pieces, including boxy jackets with extended collars, tailored shirts with high side slits, and comically wide ties. However, it's the cast of granddads in big, billowing pants that truly steals the show.
A New Take on Workwear
Refomed's Spring/Summer 2027 collection features a new take on the classic Dickies work pant, blown up to super-baggy, skatewear proportions.
| Model | Dickies Work Pant (Original) | Refomed's Version |
|---|---|---|
| Super-baggy, skatewear proportions | ||
| Ruched side seam |
The use of elderly models in refomed's lookbooks is a deliberate choice that adds an authentic touch to the brand's elevated workwear and heavyweight fabrics. By embracing its working-class roots, refomed is able to create a unique and refreshing take on fashion that sets it apart from its peers.
A Refreshing Take on Fashion
Refomed's use of elderly models in its lookbooks is a testament to the brand's commitment to authenticity and its working-class roots. By embracing its heritage, refomed is able to create a unique and refreshing take on fashion that is sure to make a statement in the crowded marketplace.
