Jordan Design Studio Seeks LA's Next Creative Legend
The Jordan Design Studio has arrived in Los Angeles, inviting emerging creatives to reinterpret the Air Jordan legacy through their own lived experiences.
In Los Angeles, basketball is deeply ingrained in the city's culture. From playgrounds to neighborhoods, the game's influence extends far beyond the final buzzer, shaping the creative identity of the city. The Air Jordan 1, a symbol of this intersection, has become a cultural touchstone.
The Jordan Design Studio has arrived in Los Angeles as part of a global initiative spanning eight cities. This program invites emerging creatives to reinterpret the Air Jordan legacy through their own lived experiences. Inspired by the Air Jordan 1 High OG "Love Letter," participants are challenged to explore their personal "why," transforming one of the most recognizable sneakers ever created into a reflection of their communities, influences, and artistic perspectives.
Following a successful launch in Chicago, the Jordan Design Studio arrived in Los Angeles, guided by mentor Chris Gibbs and supported by Jordan Brand's design team. The LA cohort brought together a diverse group of artists, designers, musicians, stylists, and cultural leaders whose work reflects the city's creative energy.
Over the course of the workshop, participants cut, painted, molded, and reimagined the Air Jordan 1 through the lens of their individual disciplines. The result was a collection of concepts that celebrated both personal identity and the enduring power of storytelling at the heart of Jordan Brand.
The winning design of each city will earn its creator the opportunity to advance to Shanghai, where they will present their concept on a global stage and compete for the chance to have their design become a part of the Air Jordan lineage.
Los Angeles Participants
| Name | Creative Discipline |
|---|---|
| Cheikh Tall | Modeling & Design |
| DJ Aye Jaye | DJing, Producing & Songwriting |
| London James | Ceramics & Sculpture |
| Uber Lopez | Painting |
| Phoenix | Stylist, Creative Direction & Design |
| Tamia Mathis | Fashion Stylist |
Each participant brought their unique perspective to the project, reflecting the city's creative energy. Cheikh Tall, a model and designer, drew inspiration from his African heritage. DJ Aye Jaye, a DJ and producer, aimed to create a design that would elevate people's experiences. London James, a ceramist, transformed iconic footwear into handcrafted ceramic works. Uber Lopez, a painter, documented the city's neighborhoods and communities. Phoenix, a stylist and creative director, approached the project through a multidisciplinary lens. Tamia Mathis, a fashion stylist, built narratives through color, texture, and silhouette.
The Jordan Design Studio's initiative in Los Angeles has provided a platform for emerging creatives to showcase their talents and contribute to the ongoing story between basketball and culture. As the program continues to unfold, it will be exciting to see how these talented individuals shape the future of the Air Jordan legacy.
